China Marketing
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Services > China Marketing

China is emerging as the major market in the world, not just craving for raw material and technology related products, but also high quality consumer products from western countries. Increasing middle class population is the driving force of the market growth, while the vast still-poor-population is the engine of the yet-great-potential market.

According to a survey by the Economist , over 90% of the responding multinational companies have placed the China market in a very important or important position in their global business strategy. The China market is appealing because it is at the take-off stage with tremendous potential for development. Meanwhile, mainland consumers' ardent pursuit for quality brands and products has also brought about great market opportunities for overseas companies.

Our advantages in serving you in your China marketing strategy development lies on two folds - firstly, our engineering background helps us obtain sufficient knowledge of your products, industry applications and market segments, which in turn, let us develop a strategy in marketing channel and promotion methods. Secondly, we have rich experience and connection to help you establish market channels and distribution network.

Our marketing channel experiences cover a wide range of products in a varied industries, from detergent powder for a mass market, lip sticks for something, to transducers for a very niche industry segment.

We provide the following services to help you enter, expand and penetrate China market.

- Marketing Intelligence

  • Market survey
  • Business environment
  • Secondary data collection, data mining and analysis
  • Marketing research
  • Business connection & networking

- Marketing Strategy Development

  • Preliminary market analysis - SWOT
  • Market entry strategy
  • Market penetration and expansion
  • Marketing plan
  • Business plan & feasibility study

- Operation Assistance

  • Market presence establishment
  • Regulatory process handling
  • Technology validation & localization
  • Channel & distribution
  • Strategic business relationship with local businesses
  • Incorporating - policy, procedures & formalities
  • Business launch & marketing campaign
  • Trade shows
  • Export assistance and compliance
  • Supply chain integration solutions
Business services - Minneapolis/Saint Paul - Shanghai - Guangzhou - Chengdu - Kunming